Marketing Manager

£30,000 - £35,000 per annum
Nottingham area

Our client is seeking an intelligent, literate, creative and commercially astute individual to join the team as the Marketing Manager. Managing a small team, this is a varied, hands-on role creating compelling and captivating marketing content, developing and executing marketing actions, and building on successes that results in increasing numbers of high quality sales opportunities.

Key Responsibilities:

  • Research, understand, adapt and apply best-practice marketing that is effective for the company business model and markets
  • Identify and recommend opportunities for effective marketing actions
  • Produce clear and compelling high quality copy for the selling of products and services (web, eshots, PR, etc)
  • Create effective video content presenting product features and benefits
  • Customise marketing for diverse industry segments and for export regions
  • Ensure all marketing communications and material is consistent, effective and conforms to standards
  • Identify, collect and manage all information from suppliers (or elsewhere) that is needed for launching new products
  • Regularly check and update web content to corporate standards
  • Monitor, report and act on feedback as measured through tools such as Google Analytics and Webmaster Tools
  • Recommend product ranges to add / retire
  • Research markets, monitor competitor activity
  • Ensure departmental procedures and corporate image guidelines are properly followed

Skills / Experience / Attributes
The ideal candidate will demonstrate the following qualities:

  • Skilled to write clear and compelling copy
  • Comes from an engineering / technical background
  • Relevant marketing and / or business qualification
  • Bright and creative individual
  • Attention to detail is paramount
  • Unwavering commercial focus, tenacity and drive
  • Use of Microsoft CRM in developing, managing, and reviewing successful marketing campaigns
  • Knowledge of modern marketing tools such as Google Analytics and Google Webmaster Tools
  • Practical knowledge of promotional design of literature and on-line content for generating sales
  • Experience of organising exhibitions and liaising with external suppliers of marketing resources would be desirable
  • A team mind set and strong team leader / motivator
  • Sees opportunities, generates good ideas and sees them through to quality sales leads
  • Confident and clear communicator
  • Positive, energetic, personable and a good work ethic

Please only apply for this position if you can evidence, on your CV, the essential elements of the post.

Should this not be the case, you will only receive an automatically generated email response to your application with no further communication.